Email Marketing Stats — All Good!

Email marketing is continuing to thrive and MailerMailer has just published some interesting statistics about the effectiveness of email marketing.  Check out these great stats!

• As of May, 2011, email marketing had an average return on investment of $43.52 for every dollar spent. This is expected to reach $44.25 by the end of 2011.
  –Direct Marketing Association
• Investments made in email marketing will grow from $1.3 billion in 2010 to $2 billion by 2014.
  –Forrester Research
• In early 2011, 72% of respondents answered that Return-of-Investment (ROI) of their email marketing campaigns is excellent or really good.
  –Econsultancy
• 39.4% of marketing industry executives called Email Marketing the most powerful advertising channel for their business.
  –Datran Media survey
• 63% of respondents would like to increase spending on email marketing in 2011.
  -BtoBMarketing
• 70% of brand marketers planned to make investments in email marketing in 2011.
  -Society of Digital Agencies

These are some pretty compelling statistics.  As usual, we recommend an integrated channel marketing approach — as opposed to putting all of your marketing budget into one channel for the greatest response and conversion rates.  However, what these statistics represent is an enthusiastic thumbs-up for using the email channel to increase your direct marketing effectiveness.

Thanks again to MailerMailer for putting these statistics together!