Integrating Email with Social and Mobile Marketing

For 2012, marketers are looking to do a better job of integrating email programs with social media and mobile marketing.  According to an article in eMarketer, marketers will spend more money on this integration because both social media and mobile marketing are finally past the “testing” stage. In the survey conducted by Strongmail and performed [...]

Centralized Email Management Equals Increased Customer Loyalty, Lower Costs

It’s interesting to hear about companies who have cracked the code on customer data management and how getting figuring out a way to effectively manage customer data positively impacts their direct marketing campaigns, decreases costs, and creates more customer loyalty. Case in point . . . Forrester has issued a case study on Intercontinental Hotels [...]