Email with Mobile — A Marketing Home Run

We all know that mobile marketing is growing by leaps and bounds. In fact, in a recent BtoBOnline article, they are estimating that mobile ad expenditures will increase by 85.4% in 2012 internationally (to $111.6 Billion — with a B) and 128.9% in the US (to $4.2 billion).  Very impressive growth! While there are a [...]

Email Marketing Alive and Well

I was glad to read a Forbes article today, where author (and fellow blogger), Steve Olenski, reported that email marketing is still alive and well.  Apparently, there were “those” in the industry who were predicting the channels’ demise, and “they” may have well been related to the same folks who reported that direct mail was [...]

Live from the EMA!

We are attending the e-Marketing Association’s Annual conference in San Francisco this week–and, wow, great turnout and content so far! With three tracks, both attendees and presenters are having some  great conversations already on how to do more better with email, search and social media. The sessions so far have covered a wide range of [...]

SMB’s Using More Online Channels to Market Themselves

As the SMB market sector continues to grow, it is becoming increasingly evident that these businesses are really getting creative about marketing themselves.  Since most SMB Executives wear many different hats, whatever they do from a marketing perspective must be easy, quick and affordable. In a recent article from the Wall Street Journal, it is [...]

Retailers and Email Marketing Best Practices

Retailers are normally on the leading edge in terms of communicating with consumers through as many channels as possible.  The big e-tailers have created a lot of success using email marketing with social media to drive traffic to their online stores, and the last holiday season was a testament to this with sales through the [...]

How Blogging Can Help You Grow Your Business

Well, as you know I’m an avid blogger.  I love blogging and have been blogging since  2004.  I believe that if you put out good quality and relevant content, a few things will happen: 1) You’ll eventually be seen as an expert in your field 2) You will help to establish your brand 3)  Companies [...]

Email and Social Marketing Growth Projected

Although many economists remain cautious, most of what I’ve been reading consistently predicts increased spending in 2012.  And most of the spending — marketing-wise anyway — seems to be focused on email and social media.  And most of those dollars seem to be focused on using email to drive customers and new prospects to social [...]

Email Marketing New Year’s Resolutions for 2012

As we wind down 2011 and look forward to a brand new year, it is a great time to set New Year’s Resolutions for your business.  And one of the best ways to start is with a growth goal for 2012.  American Express’ Open Forum has recently posted 5 New Year’s Resolutions for Your Business [...]

Email Marketing and Measurement

The thing that all marketers love about email is the easy ability to track and measure success very quickly.  I mean, you can measure other channels as well — but it just isn’t as easy.  Measuring the effectiveness of social media has been a heated topic of discussion over the past year with companies creating [...]

Email Marketing Trends for 2012

As marketers plan for next year, it’s always good to have someone put together useful information based upon research that can help those plans be as successful as possible.  I found a great resource from BtoB Online from Net Atlantic.  Net Atlantic is an email, mobile text and social media marketing company that offers innovative technology [...]