Capital One Targeting SMB — Fasting Growing Market Segment!

SMB’s are near and dear to our hearts . . . mostly because we have the best coverage — data-wise — to enable our customers to reach them with an integrated, multi-channel marketing approach. We focused in this area because the SMB market is growing more rapidly than any other business segment — and thus [...]

Sprint honored for work with SMB Segment

The Business Marketing Association has just honored Sprint for their Biz 360 ad campaign. Biz 360 is Sprint’s new business offering for the SMB segment and it consists of a myriad of telecommunications services that makes it easier to do business.  The web site is also very cool and so are the ads — it [...]

SMB Marketing Strategies — Not All That Different from Enterprise Business

It’s no secret that the SMB market is the fastest growing market segment in the US.  And this is a good sign — it is a sign of economic recovery as more people launch businesses and invest in bringing their ideas to market. In Corporate America, the SMB market has become more and more profitable [...]

Pitney Bowes Survey of SMB Market

Over the last month or so there has been a lot of press on the SMB market –and this is also reflected in my focus on this segment in recent posts. Yesterday, the results of yet another interesting study conducted by Pitney Bowes and reported on by Internet Retailer were revealed.  Pitney Bowes surveyed 500 [...]

The Profitability of the SMB Market

The Small-to-Medium-sized Business Market (SMB) is a tricky one to market to — but incredibly profitable if you get it right.  It’s tricky because you have to figure out the best way to reach them, figure out what is really going to resonate with them, and make it incredibly easy to do business for them. [...]

Effectively Reaching the SMB Market

As the CHO (Chief Harassment Officer) here at Outward Media, I have been researching the best way to use email in prospecting to the B2B market.  Today — I think more than ever — businesses are being hounded by folks like me who want to convert them to Customers.  And us CHO’s have more ways [...]