Targeting your Direct Marketing Campaigns for Success

As marketing budgets continue to shrink, really understanding your customers is more important than ever.  And companies, who have been trying to get a handle on organizing data better in order to get a single view of their customers are using this intelligence more and more to create effective and targeted direct marketing campaigns. A [...]

Re-inventing Corporate Business Strategy — Pitney Bowes and Xerox

I was interested to read about two large companies that are launching new services that create efficiency for both consumers and businesses — and are completely new ventures from their traditional business lines. Pitney Bowes has launched their digital mail service, called Volly, that will allow mail recipients to receive, view, organize and manage digitized [...]

Pitney Bowes Survey of SMB Market

Over the last month or so there has been a lot of press on the SMB market –and this is also reflected in my focus on this segment in recent posts. Yesterday, the results of yet another interesting study conducted by Pitney Bowes and reported on by Internet Retailer were revealed.  Pitney Bowes surveyed 500 [...]