USPS Promotion: Direct Mail with Mobile — at a Discount!

The USPS is in the process of reinventing itself — I think we can all see the signs.  From the new commercials sporting your friendly mail carrier making shipping your products or advertising your business quick, inexpensive and easy  . . .  to the announcement today (via an article in the Sacramento Bee) on the [...]

Email with Mobile — A Marketing Home Run

We all know that mobile marketing is growing by leaps and bounds. In fact, in a recent BtoBOnline article, they are estimating that mobile ad expenditures will increase by 85.4% in 2012 internationally (to $111.6 Billion — with a B) and 128.9% in the US (to $4.2 billion).  Very impressive growth! While there are a [...]

Integrating Email with Social and Mobile Marketing

For 2012, marketers are looking to do a better job of integrating email programs with social media and mobile marketing.  According to an article in eMarketer, marketers will spend more money on this integration because both social media and mobile marketing are finally past the “testing” stage. In the survey conducted by Strongmail and performed [...]

Mobile and Email Marketing Go Hand in Hand

In my last post, I talked about the excellent results from the biggest shopping week of the year.  Well, the onslaught has not stopped with the passing of Cyber Monday — retailers are still raking in dollars from consumers who are looking for good deals.  And many of these consumers are purchasing these great deals [...]

Mobile and Online Leading Holiday Sales

Black Friday and Cyber Monday have been phenomenal from an economic standpoint.  I subscribed to some shopping alerts from IBM Marketing Solutions and as I got each report from last Wednesday forward, I was astounded at the retail figures coming out for this holiday season. Here are the highlights: Consumers are clearly ready to spend online, [...]

Digital and Interactive Marketing Spend Increasing

Forrester has recently released it’s projections on where B2B marketing spend will increase over the next 4 years.  And the news is good for all of us online marketers — interactive channels will definitely be on the rise. Forrester had originally reported bigger increases in this space and has lowered those projections, however, the projections [...]

US Interactive Marketing Budgets Increasing!

I just downloaded a Forrester Research report on the forecast for Interactive Marketing between now and 2016.  The results are quite interesting — and definitely worth the read. In a nutshell, Social Media and Mobile Marketing will lead the way in terms of marketing spend.  The report suggests that Mobile Marketing will increase about 38% [...]

Targeting your Direct Marketing Campaigns for Success

As marketing budgets continue to shrink, really understanding your customers is more important than ever.  And companies, who have been trying to get a handle on organizing data better in order to get a single view of their customers are using this intelligence more and more to create effective and targeted direct marketing campaigns. A [...]

Millennials and Mobile

I’m sure this comes as no shock to anyone but the Millennial generation is way more comfortable using mobile phones — not only for talking and texting, but also for shopping and purchasing.  The best part is that they are starting to use their phones while shopping at the store . . . so as [...]

Generations and Digital Devices

Studying the different Generations and their preferences is fascinating.  In fact, one of my mentors  (and all around favorite people), Morley Winograd, has focused on the study of the five Generations alive today (GI, Silent, Baby Boomers, Generation X and Millennials) and is about to release another book on the Millennial Generation, along with his [...]