Email Marketing: Great or Effective?

I think we all agree that, as marketers, we need to focus on the content of each message — from the images, to the message, to the offer, etc.  Content has become the constant with marketers and all sorts of positions are popping up in companies seeking good quality content providers and writers. And I [...]

Holiday Shopping with Your Mobile Device

This holiday season more shoppers than ever are using their mobile devices.  They are using them not only to research products, but to also make purchases — many while standing in the store!  Even more interesting, many shoppers are using their tablets — as opposed to smartphones — even though they are too large to [...]

Mobile and Online Leading Holiday Sales

Black Friday and Cyber Monday have been phenomenal from an economic standpoint.  I subscribed to some shopping alerts from IBM Marketing Solutions and as I got each report from last Wednesday forward, I was astounded at the retail figures coming out for this holiday season. Here are the highlights: Consumers are clearly ready to spend online, [...]

Millennials and Mobile

I’m sure this comes as no shock to anyone but the Millennial generation is way more comfortable using mobile phones — not only for talking and texting, but also for shopping and purchasing.  The best part is that they are starting to use their phones while shopping at the store . . . so as [...]

Making Email Messages Go Mobile

As email marketers, we consistently have to be designing our messages to be viewed on multiple devices.  More than ever before, our messages need to show up clearly and attractively on any type of device — particularly handheld mobile devices and smart phones.  And, now with the arrival of tablets — it becomes more important [...]