How to Integrate Lead Conversion into your B2B Marketing Strategy

I am all for marketing as intelligently as possible, so I was very interested to read the new 2012 B2B Marketing Benchmark Report from Marketing Sherpa on how B2B marketers are needing to re-think marketing strategies to be more effective. One of the key findings from the report is that B2B marketers found the traditional [...]

Email and Social Marketing Growth Projected

Although many economists remain cautious, most of what I’ve been reading consistently predicts increased spending in 2012.  And most of the spending — marketing-wise anyway — seems to be focused on email and social media.  And most of those dollars seem to be focused on using email to drive customers and new prospects to social [...]

Integrating Email with Social and Mobile Marketing

For 2012, marketers are looking to do a better job of integrating email programs with social media and mobile marketing.  According to an article in eMarketer, marketers will spend more money on this integration because both social media and mobile marketing are finally past the “testing” stage. In the survey conducted by Strongmail and performed [...]