I listened in on a Lyris webinar this week on Email Deliverability — and it was very interesting. Here are some stats that were shared: Inbox placements (email delivery to the Inbox) has declined 6% in the last half of 2011. Because of both hard and soft bounces, 25% of all email never makes it [...]
Filed under: B2B email Best Practices, B2C Best Practices, email compilation, email Effectiveness | Tagged: Database, Direct marketing, email cleansing, Lyris, Matt Hayes | 2 Comments »
What’s on the wish list for marketers for 2012? Well, MarketWatch reports that Lyris has done a surveyto 500 marketers to identify what the challenges and concerns are of these top executives. After analyzing the results, Lyris has provided 5 strategies to jumpstart 2012 based strictly upon those top challenges. Here is what Lyris defines [...]
Filed under: B2B Segmentation, B2C Best Practices, Integrated Channel Marketing Approach, Interactive Marketing | Tagged: Business, email marketing, Lyris, Marketing | Leave a Comment »
Have you noticed the increase in webinars in the direct marketing arena lately? I think you could spend each and every hour of every day engaged in a webinar. And there are some really great ones out there. Case in point . . . I listened in on one this week led and sponsored by [...]
Filed under: B2B email Best Practices, email Data Quality, email Effectiveness | Tagged: B2B email marketing, Lyris | Leave a Comment »
