B2B Email Marketing — The Latest and Greatest

It’s official – Punxsutawney Phil came out yesterday and saw his shadow which means 6 more weeks of Winter.  This means that we are already into February and that this year is rolling right along. So, what have we seen so far as the state of B2B email marketing?  Well, the news is definitely good.  2012 [...]

Direct Mail and Printing . . . Dead or Alive?

During the last week or so, I’ve been talking to many colleagues whose expertise lies in printing and the enabling of direct mail campaigns.  Things have obviously changed for them — their companies have all either morphed into digital printing agencies or stuck with pure lettershop capabilities depending upon their management teams’ strategic viewpoint.  And [...]

More on Planning those Holiday email Campaigns

In my last post, I quoted a couple of  sources that discussed how much email campaigns have grown during the holiday season due to our economic conditions.  So, last year, the time during which marketers sent out campaigns stretched from Labor Day through year-end.  And this earlier start definitely had a positive effect on sales [...]