The Beauty and Brains Behind Email Marketing

I came across a great white paper from IBM today entitled: Email Marketing in a Complex World — A Story of Brains and Beauty.  The paper really provides some good advice for email marketers and of particular note are some of the considerations that they suggest that’ll help ensure deliverability and readability of your email [...]

B2B Marketers — Measuring Social Media Impact

With social media adoption increasing exponentially, there has been much written on how B2C marketers have integrated social media into their businesses and how they are measuring its impact. From a B2B perspective, business chiefs and owners know that they should be using social media, and some are using it — but apparently many have [...]

Great B-to-B Marketers Recognized

In the most recent BtoB Magazine, there is an entire section dedicated to the year’s best B2B marketers.  In reading through the profiles and accomplishments of some pretty impressive executives, one recurring idea kept rising to the top of my mind — re-tooling, re-organizing, renewing. Each of the executives had their own version of the [...]