Digital and Interactive Marketing Spend Increasing

Forrester has recently released it’s projections on where B2B marketing spend will increase over the next 4 years.  And the news is good for all of us online marketers — interactive channels will definitely be on the rise. Forrester had originally reported bigger increases in this space and has lowered those projections, however, the projections [...]

US Interactive Marketing Budgets Increasing!

I just downloaded a Forrester Research report on the forecast for Interactive Marketing between now and 2016.  The results are quite interesting — and definitely worth the read. In a nutshell, Social Media and Mobile Marketing will lead the way in terms of marketing spend.  The report suggests that Mobile Marketing will increase about 38% [...]

SMB Marketing Strategies — Not All That Different from Enterprise Business

It’s no secret that the SMB market is the fastest growing market segment in the US.  And this is a good sign — it is a sign of economic recovery as more people launch businesses and invest in bringing their ideas to market. In Corporate America, the SMB market has become more and more profitable [...]

Making Email Messages Go Mobile

As email marketers, we consistently have to be designing our messages to be viewed on multiple devices.  More than ever before, our messages need to show up clearly and attractively on any type of device — particularly handheld mobile devices and smart phones.  And, now with the arrival of tablets — it becomes more important [...]