SMB’s Using More Online Channels to Market Themselves

As the SMB market sector continues to grow, it is becoming increasingly evident that these businesses are really getting creative about marketing themselves.  Since most SMB Executives wear many different hats, whatever they do from a marketing perspective must be easy, quick and affordable. In a recent article from the Wall Street Journal, it is [...]

AMEX Continues to Support SMB Marketing Efforts

If you’re a follower of this blog, you know that I really love the fact that American Express(AMEX) has so creatively embraced the SMB market-place with a myriad of direct and social media marketing support programs.  Over the past couple of years, AMEX has sponsored “Small Business Saturday” which falls on the day after Black [...]

How Blogging Can Help You Grow Your Business

Well, as you know I’m an avid blogger.  I love blogging and have been blogging since  2004.  I believe that if you put out good quality and relevant content, a few things will happen: 1) You’ll eventually be seen as an expert in your field 2) You will help to establish your brand 3)  Companies [...]

SOPA and PIPA

I’m sure you haven’t missed the news of the massive protest by Google, Wikipedia, even WordPress and others who have gone dark today to protest the Senate’s Protect IP Act and the House’s Stop Online Piracy Act . . . or SOPA and PIPA . The best write-up that I found on what this means [...]

American Express’ Small Business Saturday

Pretty darn cool if you ask me . . .  for the 2nd year in a row, American Express is sponsoring Small Business Saturday on the Saturday after Thanksgiving.  Last year, the Merchant division of Amex awarded card members for shopping at their independent local stores between Black Friday and Cyber Monday.  It was a [...]

Why Email WITH Social Media?

To get your message across, read and responded to is the goal of all marketers.  And, research has shown that using an integrated channel approach yields the best results towards reaching this goal.  Many businesses are using tools that integrate both the email channel and social media tools in order to get the word out [...]

Texting and Email

Lately, there have been several articles written about the fact that while texting volumes are through the roof — revenues from texting will decrease over time.  Why?  Because there are so many other ways in which to communicate these days.  With Facebook and Apple creating messaging systems as a starting point, consumers and businesses will [...]

American Express’ Great Idea!

Every business is attempting to walk the fine-line of interacting with customers via all of the regular marketing channels, while at the same time integrating the social media channels.  And, there’s a lot of talk about how to monetize social media, measure its effectiveness and make sure that all of this effort is turning into [...]