Is List Cleaning Allowed?

There has been a lot of discussion about list cleaning lately — with opinions coming out on all sides.  We have recently been dragged back into the conversation with the announcement of our Clean-Send email cleansing service offering.  As mentioned in a post last week, many of those with the philosophy that you should only [...]

US Interactive Marketing Budgets Increasing!

I just downloaded a Forrester Research report on the forecast for Interactive Marketing between now and 2016.  The results are quite interesting — and definitely worth the read. In a nutshell, Social Media and Mobile Marketing will lead the way in terms of marketing spend.  The report suggests that Mobile Marketing will increase about 38% [...]

Email Channel Under-used by Advertisers?

Recently, Advertise.com conducted a survey on how advertisers use all direct marketing channels and — stunningly — only 36% reported that they utilize 3rd party opted-in email campaigns (for acquisition purposes).  Further, respondents voted the email channel the most under-used of all channels for lead generation, with over 20% of respondents saying that they need [...]

Email Marketing Channel Growth and Use Statistics

There has been a ton of discussion recently about the growth of mobile marketing.  In fact, the last couple of posts on this blog have discussed this very topic.  Well, as you know, one of the biggest uses of the smartphone is to check email messages.  Hence, the use of the email channel is experiencing [...]