Ideas for Testing your Email Marketing Campaigns

Let’s face it — we all do it.  We create our message and come up with a subject line and figure “Who wouldn’t buy with this compelling offer?”  Well, the answer is “plenty won’t if you have that attitude!” Effective email marketing is about test, test, test.  Like any other direct marketing channel, one message [...]

How Many Business Domains are there . . . Really?

We have begun to hear a shockingly large number of claims in our industry about enormous B2B eMarketing file sizes.  When we first heard the rumor at the recent DMA show in San Francisco, we shook our  heads and murmured about yet another reason for businesses to wonder about our industry.   I mean, come [...]