Should You Personalize your Email Campaigns?

Creative personalization has long been touted as yet another way to get higher open and click-through-rates (CTR) when sending email campaigns.  With the crowded nature of Inboxes these days, B2B  email Marketing software company, AWeber, began to ask the question: “Is personalization still relevant — or is it just a tired-out, over-used email marketing strategy?” [...]

Mobile and Email Marketing Go Hand in Hand

In my last post, I talked about the excellent results from the biggest shopping week of the year.  Well, the onslaught has not stopped with the passing of Cyber Monday — retailers are still raking in dollars from consumers who are looking for good deals.  And many of these consumers are purchasing these great deals [...]

Making email Campaigns More Effective

As an e-Marketing Services firm, we get a lot of questions about how to get more people to open and click on emails — thus increasing response and conversion rates.  Some folks even think its the quality of the data that drives this . . . but it isn’t.  Data quality is simply how accurate [...]