What is the Cost of Not Cleaning Your Email Marketing Data?

I received a question after my last post on keeping your email list clean.  Vanaja Reddy, publisher of the awesome blog “My Marketing Nirvana,” asked if I could cite actual costs associated with not cleaning your marketing database.  She also asked if there was a specific example that I could cite of a Client who [...]

Is List Cleaning Allowed?

There has been a lot of discussion about list cleaning lately — with opinions coming out on all sides.  We have recently been dragged back into the conversation with the announcement of our Clean-Send email cleansing service offering.  As mentioned in a post last week, many of those with the philosophy that you should only [...]

Email Marketing: Great or Effective?

I think we all agree that, as marketers, we need to focus on the content of each message — from the images, to the message, to the offer, etc.  Content has become the constant with marketers and all sorts of positions are popping up in companies seeking good quality content providers and writers. And I [...]

Email with Mobile — A Marketing Home Run

We all know that mobile marketing is growing by leaps and bounds. In fact, in a recent BtoBOnline article, they are estimating that mobile ad expenditures will increase by 85.4% in 2012 internationally (to $111.6 Billion — with a B) and 128.9% in the US (to $4.2 billion).  Very impressive growth! While there are a [...]

Should You Personalize your Email Campaigns?

Creative personalization has long been touted as yet another way to get higher open and click-through-rates (CTR) when sending email campaigns.  With the crowded nature of Inboxes these days, B2B  email Marketing software company, AWeber, began to ask the question: “Is personalization still relevant — or is it just a tired-out, over-used email marketing strategy?” [...]

Q2 Techniques to Increase Email Marketing Effectiveness

BtoB Online

It’s hard to believe that April is here and whizzing by — along with the rest of the year.  With Q1 behind us, it’s time to accelerate e-Marketing efforts in order to increase results for the rest of 2012. So, this is perfect timing to assess what your campaigns have netted so far, and use your team’s creativity to hone in on those key elements that will provide you with more success.

Just in time, BtoBOnline published a very interesting article on “Five email to-dos,” that can help to get your creative juices flowing.  

Email Marketing Alive and Well

I was glad to read a Forbes article today, where author (and fellow blogger), Steve Olenski, reported that email marketing is still alive and well.  Apparently, there were “those” in the industry who were predicting the channels’ demise, and “they” may have well been related to the same folks who reported that direct mail was [...]

SMB’s Using More Online Channels to Market Themselves

As the SMB market sector continues to grow, it is becoming increasingly evident that these businesses are really getting creative about marketing themselves.  Since most SMB Executives wear many different hats, whatever they do from a marketing perspective must be easy, quick and affordable. In a recent article from the Wall Street Journal, it is [...]

Retailers and Email Marketing Best Practices

Retailers are normally on the leading edge in terms of communicating with consumers through as many channels as possible.  The big e-tailers have created a lot of success using email marketing with social media to drive traffic to their online stores, and the last holiday season was a testament to this with sales through the [...]

The DMA and Spamhaus

An unfortunate thing happened today to the direct marketing industry’s premier association — the Direct Marketing Association (DMA).  As reported in BtoB Online by Chris Hosford, the DMA has recently had a problem of getting their email messages caught in spam-traps and has had their IP’s and sender domains black-listed and blocked by Spamhaus (the [...]