Mobile and Email Marketing Go Hand in Hand

In my last post, I talked about the excellent results from the biggest shopping week of the year.  Well, the onslaught has not stopped with the passing of Cyber Monday — retailers are still raking in dollars from consumers who are looking for good deals.  And many of these consumers are purchasing these great deals [...]

Making email Campaigns More Effective

As an e-Marketing Services firm, we get a lot of questions about how to get more people to open and click on emails — thus increasing response and conversion rates.  Some folks even think its the quality of the data that drives this . . . but it isn’t.  Data quality is simply how accurate [...]