Email Marketing and Measurement

The thing that all marketers love about email is the easy ability to track and measure success very quickly.  I mean, you can measure other channels as well — but it just isn’t as easy.  Measuring the effectiveness of social media has been a heated topic of discussion over the past year with companies creating [...]

Importance of Segmentation in B2B

Over the past several years, consumer (B2C) marketers have continued to improve on customer segmentation schemes.  Because of the wealth of consumer attributes available in the marketplace, marketers can segment by lifestyle, psychographics, demographics, buying behavior, as well as internal data attributes.  All of this data allows for very specific segmentation schemes — and the [...]