Let’s face it — we all do it. We create our message and come up with a subject line and figure “Who wouldn’t buy with this compelling offer?” Well, the answer is “plenty won’t if you have that attitude!” Effective email marketing is about test, test, test. Like any other direct marketing channel, one message [...]
Filed under: Analytical Approach, B2B email Best Practices, B2C Best Practices, email testing | Tagged: Clickthrough rate, email best practices, email marketing, email testing | Leave a Comment »
