Is List Cleaning Allowed?

There has been a lot of discussion about list cleaning lately — with opinions coming out on all sides.  We have recently been dragged back into the conversation with the announcement of our Clean-Send email cleansing service offering.  As mentioned in a post last week, many of those with the philosophy that you should only [...]

Email Data Quality versus Quantity

There’s a lot of noise out there about email data quality.  This isn’t new noise by any means but I’ve noticed that over the last year, the “good guys” are really being separated from the “bad guys” in a big way.  And this all has to do with how you compile your data and what [...]

The DMA and Spamhaus

An unfortunate thing happened today to the direct marketing industry’s premier association — the Direct Marketing Association (DMA).  As reported in BtoB Online by Chris Hosford, the DMA has recently had a problem of getting their email messages caught in spam-traps and has had their IP’s and sender domains black-listed and blocked by Spamhaus (the [...]

Effective Use of Email Channel for Prospecting

I know — some still shout  ”Blasphemy!” when presented with the subject of using email to acquire new customers. Come on . . . let’s look at the email channel for what it really is . . . it’s a direct marketing channel.  It really is no different than direct mail, telemarketing or any other [...]

The Beauty and Brains Behind Email Marketing

I came across a great white paper from IBM today entitled: Email Marketing in a Complex World — A Story of Brains and Beauty.  The paper really provides some good advice for email marketers and of particular note are some of the considerations that they suggest that’ll help ensure deliverability and readability of your email [...]

CheetahMail’s Stance Against email Appending

I read Ben Isaacson’s (Privacy and Compliance Leader at Experian‘s CheetahMail) recent post on discontinuing email appending services for their Clients with great interest.  Not only will CheetahMail be discontinuing email append services, they are taking it a step further by stating the following: Today, we’re closing the book on that chapter by stating that [...]

Improving Email Deliverability via Data Quality

There are many things that can impact the success of your email campaigns — and one of the biggest downfalls of any campaigns is bad email data.  Whether you’re sending out a business or consumer email campaign, if your data is bad it can cause all kinds of problems. So, how do you ensure that [...]