It never fails to amaze me that — for some odd reason — some companies are still uncomfortable using the email channel for prospecting purposes. Or if they decide to use it , they put so many restrictions on themselves that they end up diluting the campaign’s effectiveness. Folks . . . email is not [...]
Filed under: Acquisition Campaigns | Tagged: email acquisition campaigns | 2 Comments »
I’ve been talking to a lot of folks lately about using email for acquisition campaigns. And, I’ve gotta tell you — there are still those folks out there that feel like using the email channel for acquisition is akin to committing a heinous crime! Frankly, I don’t get it. Here’s why . . . ask [...]
Filed under: B2B email Best Practices, email Effectiveness | Tagged: CAN SPAM Act of 2003, email acquisition campaigns | 2 Comments »
