Increasing Email Deliverability

I listened in on a Lyris webinar this week on Email Deliverability — and it was very interesting.  Here are some stats that were shared: Inbox placements (email delivery to the Inbox) has declined 6% in the last half of 2011. Because of both hard and soft bounces, 25% of all email never makes it [...]

The DMA and Spamhaus

An unfortunate thing happened today to the direct marketing industry’s premier association — the Direct Marketing Association (DMA).  As reported in BtoB Online by Chris Hosford, the DMA has recently had a problem of getting their email messages caught in spam-traps and has had their IP’s and sender domains black-listed and blocked by Spamhaus (the [...]

Effective Use of Email Channel for Prospecting

I know — some still shout  ”Blasphemy!” when presented with the subject of using email to acquire new customers. Come on . . . let’s look at the email channel for what it really is . . . it’s a direct marketing channel.  It really is no different than direct mail, telemarketing or any other [...]

Email Marketing Measurement

I’ve often posited in this blog that the beauty of email is that it is so easily measured — you get immediate results for campaigns.  You can see who opened, who clicked through, and who converted or purchased very quickly after you deploy the campaign. That’s why I was surprised to see an article stating [...]

Email and Social Marketing Growth Projected

Although many economists remain cautious, most of what I’ve been reading consistently predicts increased spending in 2012.  And most of the spending — marketing-wise anyway — seems to be focused on email and social media.  And most of those dollars seem to be focused on using email to drive customers and new prospects to social [...]

Email Marketing and Measurement

The thing that all marketers love about email is the easy ability to track and measure success very quickly.  I mean, you can measure other channels as well — but it just isn’t as easy.  Measuring the effectiveness of social media has been a heated topic of discussion over the past year with companies creating [...]

Direct Mail and Printing . . . Dead or Alive?

During the last week or so, I’ve been talking to many colleagues whose expertise lies in printing and the enabling of direct mail campaigns.  Things have obviously changed for them — their companies have all either morphed into digital printing agencies or stuck with pure lettershop capabilities depending upon their management teams’ strategic viewpoint.  And [...]

Targeting your Direct Marketing Campaigns for Success

As marketing budgets continue to shrink, really understanding your customers is more important than ever.  And companies, who have been trying to get a handle on organizing data better in order to get a single view of their customers are using this intelligence more and more to create effective and targeted direct marketing campaigns. A [...]

Re-inventing Corporate Business Strategy — Pitney Bowes and Xerox

I was interested to read about two large companies that are launching new services that create efficiency for both consumers and businesses — and are completely new ventures from their traditional business lines. Pitney Bowes has launched their digital mail service, called Volly, that will allow mail recipients to receive, view, organize and manage digitized [...]

Acquisition Campaigns: Integrated Approach with Lead Nurturing

We participated in an online radio show interview yesterday sponsored by the Sales and Lead Management Association (SLMA).  There was another guest on the program as well — Jeff Ogden, President of the B2B Lead Generation Consultancy.   Our President and CEO, Paula Chiocchi, discussed the importance of using a multi-channel marketing approach in acquisition marketing [...]