There’s a lot of noise out there about email data quality. This isn’t new noise by any means but I’ve noticed that over the last year, the “good guys” are really being separated from the “bad guys” in a big way. And this all has to do with how you compile your data and what [...]
Filed under: B2B email Best Practices, B2C Best Practices, email Data Quality, ISP updates, Uncategorized | Tagged: data quality, E-mail, Email address, Internet service provider, Marketing | 2 Comments »
There are many things that can impact the success of your email campaigns — and one of the biggest downfalls of any campaigns is bad email data. Whether you’re sending out a business or consumer email campaign, if your data is bad it can cause all kinds of problems. So, how do you ensure that [...]
Filed under: B2B email Best Practices, B2C Best Practices, B2C Email Database, email Data Quality, email Effectiveness | Tagged: Business-to-business, data quality, E-mail appending, Email address | Leave a Comment »
We’ve had a lot of questions about testing email data lately . . . and I thought it’d be interesting to see what you all think about best practices in this area. Those of you who have known me for awhile know that I’m all about using an analytical approach to direct marketing. I also [...]
Filed under: email testing | Tagged: data quality, data testing | Leave a Comment »
