Email Channel Under-used by Advertisers?

Recently, Advertise.com conducted a survey on how advertisers use all direct marketing channels and — stunningly — only 36% reported that they utilize 3rd party opted-in email campaigns (for acquisition purposes).  Further, respondents voted the email channel the most under-used of all channels for lead generation, with over 20% of respondents saying that they need [...]

CAN SPAM Act Review

I’ve been talking to a lot of folks lately about using email for acquisition campaigns.  And, I’ve gotta tell you — there are still those folks out there that feel like using the email channel for acquisition is akin to committing a heinous crime!  Frankly, I don’t get it.  Here’s why . . . ask [...]