B2B Marketing — One Author’s View on a Shift in Perspectives

Lately, I’ve seen many articles written on how the face of marketing is changing.  According to many, the old marketing mix– product, place, promotion and price –will no longer stand on its own.  Of course, any company still needs to use the marketing mix within their plan, but other ingredients need to be added in [...]

Q2 Techniques to Increase Email Marketing Effectiveness

BtoB Online

It’s hard to believe that April is here and whizzing by — along with the rest of the year.  With Q1 behind us, it’s time to accelerate e-Marketing efforts in order to increase results for the rest of 2012. So, this is perfect timing to assess what your campaigns have netted so far, and use your team’s creativity to hone in on those key elements that will provide you with more success.

Just in time, BtoBOnline published a very interesting article on “Five email to-dos,” that can help to get your creative juices flowing.  

Live from the EMA!

We are attending the e-Marketing Association’s Annual conference in San Francisco this week–and, wow, great turnout and content so far! With three tracks, both attendees and presenters are having some  great conversations already on how to do more better with email, search and social media. The sessions so far have covered a wide range of [...]

SMB’s Using More Online Channels to Market Themselves

As the SMB market sector continues to grow, it is becoming increasingly evident that these businesses are really getting creative about marketing themselves.  Since most SMB Executives wear many different hats, whatever they do from a marketing perspective must be easy, quick and affordable. In a recent article from the Wall Street Journal, it is [...]

Marketing to Drive B2B Sales Enablement

As you know, we discuss a lot of marketing subject matter within these blog posts, and sometimes we all need to sit back and recognize that the entire idea behind great marketing is to drive sales for your business. Yes, social media purists . . . it is also to build relationships with customers and [...]

2012 Challenges and the Strategies to Deal with Them

What’s on the wish list for marketers for 2012?  Well, MarketWatch reports that Lyris has done a surveyto 500 marketers to identify what the challenges and concerns are of these top executives. After analyzing the results, Lyris has provided 5 strategies to jumpstart 2012 based strictly upon those top challenges. Here is what Lyris defines [...]

Why Email WITH Social Media?

To get your message across, read and responded to is the goal of all marketers.  And, research has shown that using an integrated channel approach yields the best results towards reaching this goal.  Many businesses are using tools that integrate both the email channel and social media tools in order to get the word out [...]

Email Marketing Channel Growth and Use Statistics

There has been a ton of discussion recently about the growth of mobile marketing.  In fact, the last couple of posts on this blog have discussed this very topic.  Well, as you know, one of the biggest uses of the smartphone is to check email messages.  Hence, the use of the email channel is experiencing [...]

Acquisition Campaigns: Integrated Approach with Lead Nurturing

We participated in an online radio show interview yesterday sponsored by the Sales and Lead Management Association (SLMA).  There was another guest on the program as well — Jeff Ogden, President of the B2B Lead Generation Consultancy.   Our President and CEO, Paula Chiocchi, discussed the importance of using a multi-channel marketing approach in acquisition marketing [...]