How to Integrate Lead Conversion into your B2B Marketing Strategy

I am all for marketing as intelligently as possible, so I was very interested to read the new 2012 B2B Marketing Benchmark Report from Marketing Sherpa on how B2B marketers are needing to re-think marketing strategies to be more effective. One of the key findings from the report is that B2B marketers found the traditional [...]

B2B Email Marketing — The Latest and Greatest

It’s official – Punxsutawney Phil came out yesterday and saw his shadow which means 6 more weeks of Winter.  This means that we are already into February and that this year is rolling right along. So, what have we seen so far as the state of B2B email marketing?  Well, the news is definitely good.  2012 [...]

Improving Email Deliverability via Data Quality

There are many things that can impact the success of your email campaigns — and one of the biggest downfalls of any campaigns is bad email data.  Whether you’re sending out a business or consumer email campaign, if your data is bad it can cause all kinds of problems. So, how do you ensure that [...]

B2B Marketers — Measuring Social Media Impact

With social media adoption increasing exponentially, there has been much written on how B2C marketers have integrated social media into their businesses and how they are measuring its impact. From a B2B perspective, business chiefs and owners know that they should be using social media, and some are using it — but apparently many have [...]