The Mindset of Relevant Marketing Messages

Last week I posted on the importance of direct marketing messaging (in all channels – but email in particular), and making it truly resonate with your target audiences. While easy to write about, actually making all content relevant on a consistent basis really takes some focus,  particularly in a large company where there are many [...]

Marketing to Drive B2B Sales Enablement

As you know, we discuss a lot of marketing subject matter within these blog posts, and sometimes we all need to sit back and recognize that the entire idea behind great marketing is to drive sales for your business. Yes, social media purists . . . it is also to build relationships with customers and [...]

Getting Your B2B Emails Opened

As we begin campaigns for 2012, one of my resolutions is to make my email campaigns as effective as possible.  And by effective, I mean getting more eyeballs on my message and more responses from the recipients.  But, with inboxes getting ever more crowded, how do you get your message to stand apart from the [...]

Email Marketing Trends for 2012

As marketers plan for next year, it’s always good to have someone put together useful information based upon research that can help those plans be as successful as possible.  I found a great resource from BtoB Online from Net Atlantic.  Net Atlantic is an email, mobile text and social media marketing company that offers innovative technology [...]

Great B-to-B Marketers Recognized

In the most recent BtoB Magazine, there is an entire section dedicated to the year’s best B2B marketers.  In reading through the profiles and accomplishments of some pretty impressive executives, one recurring idea kept rising to the top of my mind — re-tooling, re-organizing, renewing. Each of the executives had their own version of the [...]