B2B Email Marketing — The Latest and Greatest

It’s official – Punxsutawney Phil came out yesterday and saw his shadow which means 6 more weeks of Winter.  This means that we are already into February and that this year is rolling right along. So, what have we seen so far as the state of B2B email marketing?  Well, the news is definitely good.  2012 [...]

More ideas on using Specialty Data Sources for Responsive Email Campaigns

In past posts, we’ve discussed the importance of using an intelligent approach to conducting your email campaigns — or any other channel campaigns for that matter.  For instance, I’ve noticed that our clients are once again interested in creating customer profiles to better understand their customer segments’ composition and, thus, really targeting the marketing message [...]