AMEX Continues to Support SMB Marketing Efforts

If you’re a follower of this blog, you know that I really love the fact that American Express(AMEX) has so creatively embraced the SMB market-place with a myriad of direct and social media marketing support programs.  Over the past couple of years, AMEX has sponsored “Small Business Saturday” which falls on the day after Black [...]

American Express’ Small Business Saturday

Pretty darn cool if you ask me . . .  for the 2nd year in a row, American Express is sponsoring Small Business Saturday on the Saturday after Thanksgiving.  Last year, the Merchant division of Amex awarded card members for shopping at their independent local stores between Black Friday and Cyber Monday.  It was a [...]

American Express’ Great Idea!

Every business is attempting to walk the fine-line of interacting with customers via all of the regular marketing channels, while at the same time integrating the social media channels.  And, there’s a lot of talk about how to monetize social media, measure its effectiveness and make sure that all of this effort is turning into [...]