Re-inventing Corporate Business Strategy — Pitney Bowes and Xerox

I was interested to read about two large companies that are launching new services that create efficiency for both consumers and businesses — and are completely new ventures from their traditional business lines. Pitney Bowes has launched their digital mail service, called Volly, that will allow mail recipients to receive, view, organize and manage digitized [...]

Acquisition Campaigns: Integrated Approach with Lead Nurturing

We participated in an online radio show interview yesterday sponsored by the Sales and Lead Management Association (SLMA).  There was another guest on the program as well — Jeff Ogden, President of the B2B Lead Generation Consultancy.   Our President and CEO, Paula Chiocchi, discussed the importance of using a multi-channel marketing approach in acquisition marketing [...]