Mobile and Online Leading Holiday Sales

Black Friday and Cyber Monday have been phenomenal from an economic standpoint.  I subscribed to some shopping alerts from IBM Marketing Solutions and as I got each report from last Wednesday forward, I was astounded at the retail figures coming out for this holiday season. Here are the highlights: Consumers are clearly ready to spend online, [...]

Digital and Interactive Marketing Spend Increasing

Forrester has recently released it’s projections on where B2B marketing spend will increase over the next 4 years.  And the news is good for all of us online marketers — interactive channels will definitely be on the rise. Forrester had originally reported bigger increases in this space and has lowered those projections, however, the projections [...]

Improving Email Deliverability via Data Quality

There are many things that can impact the success of your email campaigns — and one of the biggest downfalls of any campaigns is bad email data.  Whether you’re sending out a business or consumer email campaign, if your data is bad it can cause all kinds of problems. So, how do you ensure that [...]

American Express’ Small Business Saturday

Pretty darn cool if you ask me . . .  for the 2nd year in a row, American Express is sponsoring Small Business Saturday on the Saturday after Thanksgiving.  Last year, the Merchant division of Amex awarded card members for shopping at their independent local stores between Black Friday and Cyber Monday.  It was a [...]

Email Marketing Trends for 2012

As marketers plan for next year, it’s always good to have someone put together useful information based upon research that can help those plans be as successful as possible.  I found a great resource from BtoB Online from Net Atlantic.  Net Atlantic is an email, mobile text and social media marketing company that offers innovative technology [...]

US Interactive Marketing Budgets Increasing!

I just downloaded a Forrester Research report on the forecast for Interactive Marketing between now and 2016.  The results are quite interesting — and definitely worth the read. In a nutshell, Social Media and Mobile Marketing will lead the way in terms of marketing spend.  The report suggests that Mobile Marketing will increase about 38% [...]

B2B Marketers — Measuring Social Media Impact

With social media adoption increasing exponentially, there has been much written on how B2C marketers have integrated social media into their businesses and how they are measuring its impact. From a B2B perspective, business chiefs and owners know that they should be using social media, and some are using it — but apparently many have [...]