Sprint honored for work with SMB Segment

The Business Marketing Association has just honored Sprint for their Biz 360 ad campaign. Biz 360 is Sprint’s new business offering for the SMB segment and it consists of a myriad of telecommunications services that makes it easier to do business.  The web site is also very cool and so are the ads — it [...]

Re-inventing Corporate Business Strategy — Pitney Bowes and Xerox

I was interested to read about two large companies that are launching new services that create efficiency for both consumers and businesses — and are completely new ventures from their traditional business lines. Pitney Bowes has launched their digital mail service, called Volly, that will allow mail recipients to receive, view, organize and manage digitized [...]

Millennials and Mobile

I’m sure this comes as no shock to anyone but the Millennial generation is way more comfortable using mobile phones — not only for talking and texting, but also for shopping and purchasing.  The best part is that they are starting to use their phones while shopping at the store . . . so as [...]

More on Email and Social Media

There is growing evidence that email and social media go hand-in-hand to drive success.  A recent eMarketer article discusses how email drives traffic to social sites and that this has actually somewhat replaced the “forward to a friend” links that have been so popular in the past few years.  The article cites a Responsys study [...]

Success in email Marketing: Integrated Channel Approach with Good Timing

How can you make your year-end numbers rise?  By strategically planning your 4th quarter direct marketing campaigns to make them as efficient as possible. As you contemplate your upcoming campaigns, I thought it would be helpful to discuss a recent campaign that we deployed on behalf of one of our Clients.   One of the [...]

Why Email WITH Social Media?

To get your message across, read and responded to is the goal of all marketers.  And, research has shown that using an integrated channel approach yields the best results towards reaching this goal.  Many businesses are using tools that integrate both the email channel and social media tools in order to get the word out [...]